The Next Gen program proudly presented by DHL focuses on supporting Australia’s emerging designers.

What is the
Next Gen Program

The Next Gen program proudly presented by DHL focuses on supporting Australia’s emerging designers.

Established in 1996 with the goal of identifying emerging designers, each year’s winners selected for the Next Gen prize are provided invaluable marketing, publicity and social media coverage to reach a global audience, and industry-networking opportunities. Next Gen has helped discover and launch the careers of Camilla and Marc, Kate Sylvester, Gorman, sass and bide and Akira.

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Amy Lawrance

Amy Lawrance’s eponymous label was founded in Melbourne in 2020. At the crux of the label is a profound veneration of craftsmanship accompanied by a celebration of love, escapism, and storytelling through the medium of clothing. Working with a concise material palette of un-dyed silks and favouring clean, purposeful detail, her pieces are thoughtfully designed and produced with minimal waste.

Emily Watson

Emily Watson is a demi-couture swim and resort wear label from Melbourne focused on the intertwining of swimwear and avant-garde design practices characterized by an abundance of ruffles, ties, and patchwork bikinis.

House of Campbell

Established in 2019 by Adelaide-based designer, Abby Potter, House of Campbell celebrates contemporary femininity by blending traditional couture techniques with prêt-à-porter fashion. With a focus on Australian made, House of Campbell designs are daring, intricate, and joyful, offering bold tulle ensembles and detail-driven tailoring.

Potirakis

Established in 2021, Potirakis is a brand committed to designing innovative luxury clothing while simultaneously delivering high quality and effective military grade performance garments. Contrast is the foundation of the label’s design philosophy, highlighting the complexity between fine art and functionality, taking inspiration simultaneously from both the high-class.

Fashion

DHL is the fashion and retail industry’s leading global logistics partner.
For decades, we have pioneered solutions to meet the needs of designers, retailers, and some of the world’s most glamorous fashion events.

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Our Fashion Legacy

We take pride in partnering with major fashion events and fashion councils around the globe and helping young designers find their feet in the international world of fashion. If you love fashion, then you’ll know who we are. We’re about Positive Fashion. We are fast and reliable. We’re red and yellow. We’re DHL.

“...Working with companies like DHL where they are leaders in the industry, creating the benchmark on what it takes to make a sustainable logistics supply chain”

Richard Jarman, COMMAS

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