What is the New
Generation Program
The New Generation program proudly delivered by DHL focuses on supporting Australia’s emerging designers
The New Generation showcase highlights the best of new emerging creative talents expected to propel the Australian fashion industry forward for years to come. Designers selected for the New Generation program are provided invaluable marketing, publicity, and social media coverage to reach a global audience, and industry-networking opportunities. New Generation (previously Next Generation) has helped discover and launch the careers of Camilla and Marc, Kate Sylvester, Gorman, sass and bide, Akira, Amy Lawrence and more.
Alberta Bucciarelli
Alberta Bucciarelli
Taught to knit by her Italian Nonna at three, Sydney-based designer Alberta Bucciarelli blends heritage craft with cutting-edge knitwear innovation.
An AFRL × Shima Seiki Sponsorship recipient, she has worked with Romance Was Born and Carla Zampatti, creating experimental knitwear that pushes Australian fashion forward.
EDITION x Sarrita King
Alice van Meurs & Sarrita King
Founded by Alice van Meurs on Ngunnawal and Ngambri Country, EDITION explores the intersection of fashion, sculpture, and sustainability through its signature zero-waste “Selvedge to Selvedge” pattern-making method.
In collaboration with Gurindji Waanyi artist Sarrita King, the collection transforms Sarrita’s artworks into wearable sculptural garments. Designed to preserve the integrity of the painted surface, each piece merges movement, craftsmanship, and storytelling.
KINGKING CREATIVE
Tarisse King & Sarrita King
Tarisse and Sarrita King, proud Gurindji and Waanyi women and contemporary Aboriginal artists lead KINGKING CREATIVE. With over 20 years of practice, their storytelling, techniques, and artistic passion were passed down from their father, the late William Jungala King.
VAN BRUSSEL
Rachel van Brussel
Founded by Rachel van Brussel, VAN BRUSSEL blends refined European aesthetics with modern urban tailoring. Inspired by Rachel’s experience across Australia, London, Milan, Japan, and Paris, the brand creates sustainable small-batch collections using natural fibres and dead-stock fabrics, defined by slouchy tailoring, modern structure, and timeless design.
Gloria Chol
Gloria Chol
Gloria Chol is the founder of By Gloria Chol, Australia's first South Sudanese-owned luxury fashion house, where ancestry, artistry and global excellence converge.
Past New Gen Designers
Fashion Week Media Library
Fashion
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For decades, we have pioneered solutions to meet the needs of designers, retailers, and some of the world’s most glamorous fashion events.
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Our Fashion Legacy
We take pride in partnering with major fashion events and fashion councils around the globe and helping young designers find their feet in the international world of fashion. If you love fashion, then you’ll know who we are. We’re about Positive Fashion. We are fast and reliable. We’re red and yellow. We’re DHL.
“...Working with companies like DHL where they are leaders in the industry, creating the benchmark on what it takes to make a sustainable logistics supply chain”
Richard Jarman, COMMAS
